Son of a carpenter.
"For years, that's how I've been known—as Juan José the carpenter's son. Among sawdust, stacked woods, and the occasional hammered finger, I spent my early summers. Until a 386 computer showed up in the office, and I began digitizing invoices, back when that term wasn't even popular yet."
Founder and Director
The solution for organizations that believe in their people and invest in technologies to unleash their full potential.
Founder and Consultant
Strategic design of digital business, team training, and support in the development of digital transformation projects.
Asier Gezuraga began his professional career in technological areas, working on the automation of operational processes. However, he quickly delved into the opportunities that technology offered to marketing and new business models.
He has dedicated over twenty years to digital transformation, leading the department responsible for the digitization of the Euskaltel Group, customer acquisition, portfolio actions, and improving the customer experience. He spearheaded lead acquisition for all brands of the Euskaltel Group through digital marketing and advertising in mass media. As COO of Irontec, he led operations with teams of over 35 people and managed marketing budgets exceeding €28 million as Director of Operational Marketing for the Euskaltel Group.
Currently, he assists executives and managers in designing digital plans with an Digital Business Anti-Consultant approach under the brand LUKI DIGITAL. He serves as a digital business advisor at ZORRAQUINO, the leading strategic design agency in Bilbao, and has co-founded DEALROCK, a technological startup empowering individuals to grow their businesses.
Cámara de Comercio de Bilbao.
Librecon Euskalduna
Cámara Comercio Bilbao
eCommerce Tour.
Design Systems. BBF
Deia. Euskalduna
Universidad de Deusto
IESE - Coursera
Boston University
Boston University
ICEMD/ESIC. Cámara de Comercio Bilbao
Xsfera European Scrum
Digital Marketing,
Digital Transformation,
Digital Product,
Customer Experience..
